SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience

April 14, 2025

SOFTSWISS brought high-octane energy to São Paulo during SiGMA Americas 2025 week with “Race Like a Legend,” an exclusive motorsport experience hosted by Rubens Barrichello, the company’s Non-Executive Director in Latin America.

‘Race Like a Legend’ Experience | SOFTSWISS

Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.

This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you're racing with the right people, every challenge becomes an opportunity.

Rubens Barrichello

Non-Executive Director in Latin America at SOFTSWISS

‘Race Like a Legend’ Experience | SOFTSWISS

During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello.

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