SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience

April 14, 2025

‘Race Like a Legend’ Experience | SOFTSWISS

The thrilling event united industry leaders and partners for a day of speed, strategy, and connection – combining live demo runs performed by Rubens himself, fun races, simulators, and an authentic Brazilian BBQ.

Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.

This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you're racing with the right people, every challenge becomes an opportunity.

Rubens Barrichello

Non-Executive Director in Latin America at SOFTSWISS

‘Race Like a Legend’ Experience | SOFTSWISS

‘Race Like a Legend’ Experience | SOFTSWISScollaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello.

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