SOFTSWISS and Barrichello Team up with Sparco for SiGMA Americas

April 10, 2025

SOFTSWISS and Rubens Barrichello are launching an exclusive collaboration with the iconic motorsport brand Sparco. The limited-edition collection was revealed on the opening day of the SiGMA Americas Summit in São Paulo.

Founded in 1977, Sparco aimed to bring more safety and fashion to motorsport. Over the decades, the brand has become synonymous with high-quality racing gear, reflecting its commitment to technology, innovation, and style. Today, Sparco is a globally recognised leader in motorsport apparel and equipment, trusted by professional drivers and racing enthusiasts.

SOFTSWISS and Barrichello Launched Collaboration with Sparco

Sparco was with me at every turn. It's not just a logo – it’s a symbol of reliability proven by speed. I’m proud to be working with the brand that supported me throughout my career – now in a new format.

Rubens Barrichello

Non-Executive Director in Latin America at SOFTSWISS

SOFTSWISS and Barrichello Launched Collaboration with Sparco

In Brazil, motorsport isn’t just a sport – it’s part of our cultural DNA. Having a driver like Rubens Barrichello is a point of national pride. This collaboration is our way of capturing the energy that lives on the racetracks of São Paulo. It’s a story of speed, pride, and a uniquely Brazilian spirit.

The Office of Sparco Brazil

SOFTSWISS and Barrichello Launched Collaboration with Sparcolink.

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