Cultural Bridge
Helping SOFTSWISS to understand local business culture and values
Rubens Barrichello
Engineered for Success
Celebrating one year of partnership, engineered for long-term success.
Since joining the SOFTSWISS team in 2024, Rubens Barrichello has become a trusted voice, helping shape the company’s expansion in Latin America. Today, this collaboration is stronger than ever.
Like a great racing team, success is a combination of driver and car, skill and technology. This partnership brings together Barrichello's champion mindset and SOFTSWISS' robust technology.
SOFTSWISS v Rubens
Rubens Barrichello stands as one of the most experienced drivers in the sport's history. He has been a champion for teamwork and innovation for over 30 years, both on and off the F1 track. Throughout his illustrious career, he not just conquered speedways – he mastered the art of winning in tough competition. Now, Rubens has become a strategic partner as part of a new team.
Champion of Technology
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISSRubens’ experience working in high-tech racing teams and deep understanding of the sports world perfectly aligns with SOFTSWISS' expertise in delivering innovative software for the iGaming industry.
Like SOFTSWISS embraces constant change with its technology, Rubens Barrichello now takes his career to a new level to champion responsible software in an agile industry.
Role at SOFTSWISS
Regional Growth
Contributing to SOFTSWISS’ development strategy in the region
Partner Engagement
Building effective communication with SOFTSWISS partners
Knowledge Transfer
Sharing leadership wisdom and best teamwork practices with the SOFTSWISS Team
Domain Development
Spreading awareness about the iGaming technology, its development, and prospects in Latin America
Talent Development
Developing a local team with the best people from the sports and tech industry
As a racer, I've learned the importance of collaboration, determination, and pushing boundaries towards victory. Joining SOFTSWISS feels like stepping onto a new racetrack – I'm excited to leverage my experience to drive success in Latin America. Together, we'll be a winning combination for bringing innovative solutions and responsible gaming to the region.
Rubens’ Track Record
Formula 1:
11
Wins
68
Podiums
17
Fastest laps
14
Pole positions
322
Starts (most ever in F1 history)
Other Racing Achievements:
1990
Formula Opel Euroseries
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
1991
British Formula 3 Championship
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
2008
Desafio Internacional das Estrelas
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
2014
Stock Car Brasil
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
2017
ROK Cup Florida - ROK Shifter
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
2022
Stock Car Pro Series
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
2024
Rotax Max Challenge Winter Trophy - Master Max
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Champion
Latest Articles
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Press Releases
SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jul 4, 2025
Developer Conference Highlights Engineering Strength in iGaming
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jul 3, 2025
SOFTSWISS Report: South Africa’s Gambling Revenue to Hit €3.63 Billion by 2025
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jul 2, 2025
iGaming Trends 2025: First Half-Year Recap
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jun 30, 2025
Affilka Unveils Updates for Affiliates
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jun 26, 2025
Knowledge Base
White Label Sportsbook: Everything You Need to Know
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Jun 5, 2025
How to Open an Online Casino in Mexico
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
May 29, 2025
How to Start an Online Casino in Peru
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
May 28, 2025
How to Start an Online Casino in Romania: Legal, Technical, and Business Guide
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
May 22, 2025
Jackpot System or Jackpot Aggregator: Which One to Choose?
Rubens Barrichello | Non-Executive Director in LatAm | SOFTSWISS
Feb 11, 2025