SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming

SOFTSWISS Rolls Out Red Carpet for F1 Film | SOFTSWISSSOFTSWISS Rolls Out Red Carpet for F1 Film | SOFTSWISS races into theatres worldwide, SOFTSWISS has chosen to support the film as a reflection of its commitment to innovation, performance, and teamwork. With former Formula 1 driver Rubens Barrichello serving as the company’s Non-Executive Director for Latin America, SOFTSWISS draws a meaningful parallel between the high-speed world of racing and the fast-moving, data-driven nature of iGaming.

SOFTSWISS joined the momentum by hosting exclusive premiere screenings for its partners and clients in São Paulo, Brazil, and Valetta, Malta. Guests experienced the adrenaline of Formula 1 and Hollywood glamour, with red carpets, champagne towers, and photo zones setting the scene for a celebration that bridged entertainment and technology.

The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.

Ahead of the event, SOFTSWISS released a “react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.