SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming

July 4, 2025

As F1: The MovieSOFTSWISS Rolls Out Red Carpet for F1 Film | SOFTSWISS

SOFTSWISS Rolls Out Red Carpet for F1 Film | SOFTSWISS

The highlight of the event was a personal video greeting from Rubens Barrichello, former Formula 1 driver and Non-Executive Director for Latin America at SOFTSWISS, who shared his emotional response to the film and reflected on how closely it mirrors both his racing legacy and his current work in tech.

SOFTSWISS Rolls Out Red Carpet for F1 Film | SOFTSWISS“react video” in which Barrichello watched and commented on the movie trailer. In the video, he draws a compelling parallel between Formula 1 and the iGaming industry, emphasising the role of precision, teamwork, and real-time decision-making in both worlds.

In the world of iGaming, we also deal with large amounts of data, adjust solutions in real time, and rely on teamwork. Just as a driver trusts engineers and mechanics, we trust our developers and analysts. Both worlds share the same values, and I am happy to be part of each of them.

Rubens Barrichello

Non-Executive Director for Latin America

Rubens Barrichello has been a SOFTSWISS partner since 2024, when he was appointed as Non-Executive Director for Latin America. Known for his analytical approach and data-driven mindset on the track, Barrichello now supports the company’s business growth across one of the world’s fastest-growing iGaming markets.

His presence bridges two industries deeply rooted in Latin American cultural passion – motorsport and digital entertainment.

By partnering with figures like Barrichello and aligning with major cultural moments like the F1 movie premiere, SOFTSWISS demonstrates its commitment to innovation, regional relevance, and storytelling that resonates with players and partners alike.

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