Undoubtedly, a broader game content range will appeal to more players, but the selection of games should not be based solely on the number of iGaming software providers you are partnering with. Operators invest considerable resources in their gaming portfolio and game provider line-up, so those investments should be worthwhile.
Today, hundreds of casino game studios offer various games: from traditional titles like video slots, poker, roulette, and bingo to live dealer games and virtual sports. Game titles compete in maths, graphics, themes, player experience, and in-game promo instruments.
Here is the cheat sheet with the best game providers that you need to know in 2025.
What Are the Best Games for Your Casino?
There are two categories of online games: live dealer (with live streaming and in-person gambling options) and RNG games.
Live dealer games are essentially the equivalent of a land-based casino in the online space. Cameras broadcast the croupier and the game table via an online stream. The dealer and other players can communicate via chat or an in-game interface, so this is a game that will appeal to those looking for social interaction.
Classic online or RNG-based games have less room for community building but are less tied to schedules. The player chooses the time, the game, the location, and the stake. These games feature high-quality graphics and storylines.
A casino that is interested in acquiring and retaining new players (which is the ultimate goal of any operator) needs to expand its range of games. Even more than offering something unique, it's about covering player preferences. It will allow players to continuously add new and exciting elements to their casino experience without sacrificing their favourite games.
Casino Games Portfolio Checklist for 2025: What Games Are in Demand?
- Slots come to mind immediately, and rightfully so. One of the most popular games in both online and land-based casino venues, they are inextricably linked with gambling. Video, fruit, 3-, 5-, and 7-reel machines, 3D graphics – the variety is off the charts, and there is a slot to everyone’s tastes out there.
- Although live dealer games are not as common among game providers, there is a segment of the audience that misses the atmosphere of real casinos and appreciates the social aspect. Relevant, high-quality content will help retain this section of players. There are several titans (such as Evolution) who are producing iconic live dealer content that is worth including in a casino portfolio.
- Table games (video poker, roulette, blackjack, baccarat) come in third place. There is a strong and steady audience for these games.
- In contrast to the classic casino games above, casual games (Plinko, Scratch Dice by BGaming) have a straightforward story, vivid graphics, and a minimum of text. These games are growing in ubiquity with younger players, helping to diversify content and engage multiple audience segments.
- Fishing games are a relatively recent type of RNG-based catch-the-fish-type game. Usually, such games are marked either by highly realistic (with true-to-life boats and gear) or more casual graphics. If the operator plans to conquer the Asian and Latin American markets, fishing games are essential.
- Jackpot games are designed to enhance any type of game – whether slots or casual – and fuel the audience's interest with promotions, activations and bonuses. Jackpots can be an integral part of games, such as a built-in jackpot win mechanic. Sometimes, they can be set up outside of a single game and encompass multiple game titles or even providers. iGaming brands can organise such promotions if they are available or using the Jackpot Aggregator. Operators can use the tool to test both local and global jackpot campaigns to maximise reach and engagement rates.
- The crash games genre is another popular type of content in Latin America. A relatively new type of game is rapidly gaining traction in the market and in the hearts of players.
Keeping track of gaming content that resonates with players can be a challenge.
Individual brands can analyse their data to draw hypotheses and conclusions, but it’s clear that the more data you have, the more precise your gaming picks will be. And that is one of the many things that game providers and aggregators do: they analyse tons of data to be able to advise their operators.