What players see once they open the site, what steps they need to go through in order to sign up and make a deposit, which bonuses they are offered, which games they see and how long it takes to withdraw their winnings, and whether live chat support helps quickly and effectively - all these factors decide whether a casino becomes a player’s favorite or not. Let’s have a closer look at each of the factors to help operators avoid some pitfalls which can easily turn players away from the casino.
1. Design
Being the face of the casino, design welcomes the users and makes their first impression of the casino. Shall it be something out-of-the-ordinary to impress and stay in the memory or shall it rather be standard and typical for an online casino? This is a big question. While many casino players have a clear image of an online casino website and feel more comfortable in the traditionally designed space, others appreciate innovation and a smart look.
So it’s up to the operator to decide whether to use the good and proven template design or create a completely new cutting-edge look to surprise the players. But whichever option is chosen, make sure to observe some general rules of casino website design, and the keyword here is user-friendly:
a) The website and the games shall 7 Things that Make a Great Online Casino | SOFTSWISS from whatever region they are accessed.
b) Sign up / sign in and deposit action buttons shall be noticeable and displayed more than once on the home page.
c) To guarantee better conversion rates, the registration process itself shall be as easy as possible.
d) Games shall be easy to navigate through. A nice example is Oshi.io which allows advanced sorting by the provider, game type, character and theme group, ease of play, game popularity and intensity, etc.
e) The home page shall display various interactive widgets, such as the leaderboard showing top winners, the jackpot growing in real-time, etc. This communicates that the online casino is "alive" and other players are getting lucky right at this moment.
7 Things that Make a Great Online Casino | SOFTSWISS Mobile-friendly means user-friendly. Players must be able to access the casino from any mobile device and get an equally smooth gaming experience from their computers.g) The home page shall display all licenses, certifications, and important partnerships that a casino boasts because this helps communicate trust and reputation, which is what most players closely look at.