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  • SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games

  • July 26, 2024


The Summer Olympic Games kick off today, bringing profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS shares valuable tips and strategies to help operators maximise their benefits during this major sporting event.

This year, the opening ceremony takes place outside traditional stadiums. The grand start of the 2024 Summer Olympic Games occurs on the Seine River, with 10,500 athletes from 206 countries floating down the river on boats. A notable feature of this year’s event that can attract a new audience is the debut of breaking (breakdancing) as a new competitive sport.

Targeting Specific Audiences

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSattract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand. 

Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

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The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.


Diversifying Risks

The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to aim to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS, with swimming, archery, gymnastics, and track and field also drawing attention.

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The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.


Reactivating Inactive Players

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSreactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create country-specific offers with bonuses for bets on their national team.

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It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.


Earlier this year, SOFTSWISS introduced the Sportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.

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