SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games

July 26, 2024

The Summer Olympic Games kick off today, bringing profitable opportunities for sports betting operators during the typically quiet post-UEFA Euro period. SOFTSWISS shares valuable tips and strategies to help operators maximise their benefits during this major sporting event.

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSbreaking (breakdancing) as a new competitive sport.

Targeting Specific Audiences

Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand.

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS is another approach. By allowing players to bet on their compatriots, operators can engage old and new bettors without causing adverse reactions.

The Olympic Games bring another unique opportunity to the table. This year, the Olympics follow the UEFA Euro, allowing operators to re-engage ‘dormant’ players who typically ‘awaken’ for major football events like the FIFA World Cup and UEFA Euro.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS

Diversifying Risks

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSSOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.

The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS

Reactivating Inactive Players

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSreactivate inactive players through various marketing tools. The simplest method is launching an email newsletter. The SOFTSWISS Sportsbook team advises its partners to create SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISS with bonuses for bets on their national team.

It’s important to consider the casino and sportsbook as one iGaming project. This strategy can easily be applied to reactivating former casino players.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

SOFTSWISS Shares Winning Sportsbook Strategies for the 2024 Olympic Games | SOFTSWISSSportsbook Budget Calculator. This tool includes winning practices for launching a sportsbook, and the ready-to-use P&L calculator assists with budgeting.

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