Moreover, the transition from desktop to mobile continues to accelerate, with mobile devices accounting for 90% of the GGR, up from 86% the previous year. This trend highlights the growing importance of mobile-friendly betting solutions. It also suggests that operators prioritising mobile integration and user experience are likely to capture a larger market share.
A look at the top sports by GGR shows a stable interest in traditional favourites with some notable shifts. Football remains dominant, while tennis has overtaken basketball for the second spot. The inclusion of American football in the top five, primarily driven by the Super Bowl in February, reflects the impact of major sporting events on betting behaviour. Ice hockey remains strong, underscoring the sport's consistent appeal to bettors.