Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends 2024

February 23, 2024

Esports is raising its position among top sports by bets in 2023. The product team of the SOFTSWISS Sportsbook reflects on the past year.

Esports Unstoppable Rise

Over the past three years, the top three sports by bets remain unchanged, with football, tennis and basketball maintaining their leadership. In contrast, esports has demonstrated a consistent upward trend, progressing from Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends 2024 | SOFTSWISS Notably, Counter-Strike stands out, claiming the sixth position among the top ten disciplines by the number of bets.

Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends 2024 | SOFTSWISS, comments:

Mobiles Drive 92% of Operator GGR

Another notable trend in sports betting, which has remained unchanged for several years, is the consistent growth in bets made from mobile devices. According to the SOFTSWISS Sportsbook, 80% of bets in 2023 were placed via mobile versus 70% in 2022 and 68% in 2021. This trend solidifies as players increasingly opt for mobile convenience, especially in live betting scenarios. More importantly, it was Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends 2024 | SOFTSWISS

Mobile betting is one of our main focuses in product development. We put much effort into improving our mobile application and mobile website. It is specifically important for locations facing challenges with internet connectivity and regions like LatAm and Africa where internet coverage is still growing.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

Esports to Beat Football? SOFTSWISS Shares Sports Betting Trends 2024 | SOFTSWISS

Casino Turnover Drops During Major Sports Events

The SOFTSWISS Sportsbook team has repeatedly emphasised shifts in player behaviour around major sports events. Specifically, there was a 10–20% drop in online casino turnover, coinciding with the World Cup 2022. This highlights a dynamic wherein a significant portion of casino players redirect their focus towards sports betting based on seasonal patterns. Considering audience preferences, reinforcing casinos with sportsbooks is a logical step.

This pattern underscores the strategic imperative for iGaming stakeholders to recognise the synergistic relationship between casino ventures and sportsbooks. Combining these options not only enhances casino appeal but also maintains player engagement, especially during sports events. In this context, it is worth mentioning that the SOFTSWISS Sportsbook is compatible with any casino platform on the market.

Alexander Kamenetskyi

Head of SOFTSWISS Sportsbook

Additionally, the SOFTSWISS Sportsbook team notes the strengthening of other trends like regulation and responsible gambling that have recently been highlighted in the iGaming Trends 2024 report by SOFTSWISS. The SOFTSWISS Sportsbook team will be glad to discuss all learnings during the first SBC Summit Rio at the stand D360 and SiGMA Africa at the stand 25S.

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