Sports events play a pivotal role in the promotional strategies of sports betting operators, often serving as catalysts for increased player activity and engagement. Launching or bolstering a sportsbook ahead of major events is a well-established tactic that leverages heightened interest and excitement among sports fans.
Last year, among the top five tournaments contributing to GGR growth were prominent leagues and competitions like:
- NBA
- The Premier League
- The Serie A
- The UEFA Champions League
- The Bundesliga
These events draw massive viewership and fan engagement, driving substantial betting activity across various platforms.