Build or Buy? SOFTSWISS Solves Operators' Biggest Dilemma

SOFTSWISS announces the release of its latest playbook, which helps operators make smarter, long-term platform decisions. The new iGaming Software: Build vs Buy Playbook breaks down the pros and cons of two main options: 5 million euro and up to 24 months for building a proprietary platform, or 1 million euro and six months for a third-party B2B solution. 

The New iGaming Software: Build vs Buy Playbook | SOFTSWISSturnkey solutions sheds light on essential decision-making paths. The study delivers actionable insights into cost structures, timelines, operational risks, and scalability challenges facing online casino and sportsbook operators.

The study highlights key time-to-market comparisons:

• Building a standalone in-house platform that fully meets operational requirements may demand an investment of 2.5 million to 5 million euro on average and an MVP launch timeline of The New iGaming Software: Build vs Buy Playbook | SOFTSWISS. And that’s without taking into account the significant responsibility for maintaining security, compliance, and continuous improvement of the system.
• Opting for a B2B platform can cut your rollout period to just The New iGaming Software: Build vs Buy Playbook | SOFTSWISSEstimated first-year expenses, including upfront costs, range from 500 thousand to 1 million euro. However, it requires thorough provider selection to balance limitations in customisation and scalability.
• Hybrid approaches combining vendor technology with custom feature development are becoming popular among ambitious brands that want to stand out from their competitors without investing a lot of money.
• Compliance, scalability, and technical expertise are the decisive factors impacting long-term success.

These are just general points – the real answer lies in the details. The Playbook offers a deeper dive into timelines, cost breakdowns, risk factors, and what these variables actually mean when launching an iGaming project.