Build or Buy? SOFTSWISS Solves Operators' Biggest Dilemma

The New iGaming Software: Build vs Buy Playbook | SOFTSWISS breaks down the pros and cons of two main options: 5 million euro and up to 24 months for building a proprietary platform, or 1 million euro and six months for a third-party B2B solution. 

The SOFTSWISS Playbook offers a practical framework for operators, affiliates, and investors making one of the industry's most critical decisions. Comparing the long-term effects of in-house development versus licensed turnkey solutions sheds light on essential decision-making paths. The study delivers actionable insights into cost structures, timelines, operational risks, and scalability challenges facing online casino and sportsbook operators.

The New iGaming Software: Build vs Buy Playbook | SOFTSWISS

• Building a standalone in-house platform that fully meets operational requirements may demand an investment of 2.5 million to 5 million euro on average and an MVP launch timeline of The New iGaming Software: Build vs Buy Playbook | SOFTSWISS. And that’s without taking into account the significant responsibility for maintaining security, compliance, and continuous improvement of the system.
• Opting for a B2B platform can cut your rollout period to just six months. Estimated first-year expenses, including upfront costs, range from 500 thousand to 1 million euro. However, it requires thorough provider selection to balance limitations in customisation and scalability.
• Hybrid approaches combining vendor technology with custom feature development are becoming popular among ambitious brands that want to stand out from their competitors without investing a lot of money.
• Compliance, scalability, and technical expertise are the decisive factors impacting long-term success.

The New iGaming Software: Build vs Buy Playbook | SOFTSWISS