In the world of online casinos, customer retention is no less important than customer acquisition. With this in mind, SoftSwiss recently completed the integration with a new third party gadget – Twilio. The new addition is meant to help reduce user attrition rate as well as to expand player retention capabilities.
Customer.io, the current software platform for e-mail campaigns and automatic notifications, already enables operators to execute intricate promotional campaigns. These can target particular segments of users based on such factors as currency, login country, affiliate tag and player group to name a few. Players can therefore be kept in the loop about the latest news and offers.
