Customer.io, the current software platform for e-mail campaigns and automatic notifications, already enables operators to execute intricate promotional campaigns. These can target particular segments of users based on such factors as currency, login country, affiliate tag and player group to name a few. Players can therefore be kept in the loop about the latest news and offers. SoftSwiss online casino platform completes Twilio integration | SOFTSWISS
The combined might of Twilio and Customer.io now boosts the functionality at the operators’ disposal, allowing them to broaden their outreach to players, introduce tighter security and diversify available customer retention methods. SoftSwiss hopes this will be a useful addition to the wide array of already available tools for operators to take advantage of in growing their online business.