As the entertainment world grows increasingly complex, online casinos continuously seek innovative mechanics and features to engage and retain players. According to SOFTSWISS, its Tournament Tool contributes to a 22% increase in average daily bets per user. More than twenty tournaments are held each month using this tool, demonstrating operators' interest in this mechanic as it drives higher GGR and Bet Count.
With the new feature, operators can create advanced tournaments that target specific player categories or appeal to a broader audience. Since player behaviour and preferences are influenced by various factors and vary across player segments, it is essential to apply tailored reward strategies.
Operators can create customised tournaments for different groups of players, like VIP players, by offering prizes that match their interests and the theme of the event. For example, they could host a summer tournament where the top prize is a luxury cabriolet.
At the same time, players with smaller stakes can be offered tournaments with rewards like free spins or branded merchandise.
SOFTSWISS Adds Non-monetary Prizes for Tournaments in Its Game Aggregator | SOFTSWISSCreating tournaments with combined and non-monetary prizes is as simple and quick as setting up a tournament with cash prizes. All configurations are managed through the Tournament Tool’s back office. Participating players will see all relevant information, including available prizes and leaderboards, displayed in the casino's interface.