Creative Concept
After a resounding celebration of its Grand Anniversary in Portugal, SOFTSWISS is returning to Malta with the award-winning concept, ‘Grab Success in iGaming’. The campaign’s slogan fully reflects the industry's rapidly evolving character. SOFTSWISS incorporated the Maltese crab, inspired by the region’s natural beauty, as a striking visual element in its marketing campaign. This creative approach was recognised and rewarded at the prestigious EGR Marketing and Innovation Awards 2024.
Innovations
During the SiGMA Europe Summit, SOFTSWISS will showcase three new innovative solutions alongside its other well-established products. Recently launched products include the Lotto Software and the Horse Racing Module. Additionally, Affilka by SOFTSWISS’ team will reveal a new feature for its affiliate software – Geo-Distributed Redirect Application.