SOFTSWISS Spotlight: Top Highlights from SBC Lisbon 2024

September 30, 2024

The SBC Summit, first held in Lisbon, made its mark on the iGaming industry, just as SOFTSWISS did with its notable anniversary presence at the event.

Eighty SOFTSWISS delegates attended the SBC Summit Lisbon, hosting their partners at the company’s largest stand in history – a 288m² space. Partners, clients, and industry peers gathered at the stand to celebrate SOFTSWISS’ 15th anniversary. With ‘Cheers!’, lively discussions, and a spirit of collaboration, guests explored future business opportunities, forged new partnerships, and discovered new avenues for growth.

Among the highlights was the chance for clients to meet with SOFTSWISS founder Ivan Montik and Formula 1 legend Rubens Barrichello to discuss business insights.

SOFTSWISS Spotlight: Top Highlights from SBC Lisbon 2024 | SOFTSWISS

From the stage, Rubens Barrichello reflected on the importance of practice and adaptability: “Natural ability can take you far, but without practice and repetition, it’s not enough. In both racing and business, it’s about adapting quickly, refocusing, and constantly improving to handle whatever comes your way.” He added on teamwork and leadership: “Success comes when there’s a balance in the team. Whether racing or running a business, trust among team members and knowing everyone’s role is key. A good leader isn’t just someone who gives orders but listens, learns, and works closely with their team.”During his speech, Ivan Montik commented on leadership in business: “In today’s fast-paced world, leaders need to be adaptable and ready to make decisions on the fly. It’s not just about managing tasks but about motivating your team, fostering trust, and allowing everyone to contribute to the organisation's success.”

The three days in Lisbon were filled with memorable moments, including the Grand Party celebrating SOFTSWISS’ 15th anniversary, attended by over 600 guests in the best venue in the city. The legendary DJ Benny Benassi took the stage, energizing the audience and turning the celebration into an unforgettable night.

SOFTSWISS Spotlight: Top Highlights from SBC Lisbon 2024 | SOFTSWISS

SOFTSWISS will shine again at its next major appearance at SIGMA Malta in November 2024.

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