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SOFTSWISS to Celebrate 15-Year Milestone at SBC Summit Lisbon

  • August 20, 2024


SOFTSWISS announces its participation in the SBC Summit Lisbon, which will take place on 24–26 September. This event marks a significant milestone for both the Summit and the company.

This year, the SBC Summit debuts in Lisbon after relocating from Barcelona. The move represents a new chapter for the event, expanding its reach with more participants and exhibitors and elevating the exhibition to the next level.

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The year 2024 is especially significant for SOFTSWISS, marked by several landmark achievements. These include the company’s expansion into South Africa through acquiring a significant stake in Turfsport and its investment in a new business direction, and developing software solutions for social casinos for B2B clients in partnership with Ously Games GmbH. Also, SOFTSWISS has embarked on an exciting collaboration with Rubens Barrichello, the Formula 1 star, who now serves as Non-Executive Director for SOFTSWISS in LatAm.

SBC Lisbon will be the perfect stage to commemorate this important anniversary, bringing together SOFTSWISS' partners and clients to celebrate shared successes.

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Fifteen years is a remarkable achievement, and we look forward to raising a glass of champagne with the community as we toast our collective accomplishments and the transformative impact of our high-tech products. Together, we’ve shaped the market, and together, we’ll continue to drive innovation and bring gambling into a trustworthy and enjoyable form of entertainment.


SOFTSWISS has built a reputation for its innovative and eye-catching event stands, underscored by winning the B2B Marketing Campaign category at the EGR Marketing & Innovation Awards two years in a row (2023 and 2024). Recently, the company "turned on the red light" at iGB L!VE in Amsterdam and plans to continue its creative momentum in Lisbon. The SOFTSWISS stand at SBC Lisbon will be inspired by the celebratory spirit of champagne, inviting everyone to join SOFTSWISS in saying “Cheers!” 

On 24 September, Ivan Montik and Rubens Barrichello will share the stage at the SBC Leaders Summit to discuss the intersection of Formula One principles and effective leadership. They will offer diverse perspectives on what it takes to lead effectively in different arenas.

SOFTSWISS is preparing a special event in Lisbon beyond the conference for its partners and clients to make these days memorable. 

Clients and partners can already book a meeting with SOFTSWISS representatives at stand B-160 to say “Cheers” to each other and discuss future collaboration.

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