The first quarter of the year brought remarkable achievements to the Affilka by SOFTSWISS team. The Asian gaming community recognised the company's affiliate management software as the Best Affiliate Marketing Solution on the market.
This year, Affilka’s team participated in iGB Affiliate London 2024 with a dedicated stand for the first time. During the concurrent iGB and ICE events, the team had nearly 200 meetings over several days. First agreements quickly followed and were signed shortly after the exhibition period.
47 New Brands in Q1’24: Affilka by SOFTSWISS Results | SOFTSWISS47 new brands to its partner network, bringing the total to nearly 47 New Brands in Q1’24: Affilka by SOFTSWISS Results | SOFTSWISS in Q1 2024. More than 33 thousand new affiliate accounts were registered during this period, marking a 118% increase compared to the previous year’s last quarter. 47 New Brands in Q1’24: Affilka by SOFTSWISS Results | SOFTSWISSnew player registrations, exceeding 47 New Brands in Q1’24: Affilka by SOFTSWISS Results | SOFTSWISS over the first quarter of the year. Compared to the last quarter of 2023, this metric demonstrated a 106% increase.The number of unique clicks on referral links with Affilka by SOFTSWISS during this period showed 115% growth and reached almost 436 million in absolute numbers. The rising metrics underscore the crucial role of effective affiliate management in achieving success within the iGaming industry.
Moving to the financial metrics of Affilka by SOFTSWISS, stable growth is evident over the first quarter of 2024 compared to the last quarter of 2023. The affiliate GGR revealed a 112% increase, while the player deposit amount showed a 113% enlargement. The growth within affiliate payments amounted to 117% in Q1’24 compared to the previous quarter.