SOFTSWISS publishes the Sports Betting Events Calendar for 2025. This year, the free-to-download file contains 84 major sporting events, aiming to boost operators’ promotional strategies.
SOFTSWISS Publishes the Sports Betting Events Calendar 2025 | SOFTSWISS, its
global revenue in 2024 reached EUR 45.43 billion, reflecting a 6% increase from the previous year, while the ARPU (Average Revenue Per User) climbed from EUR 320 in 2023 to EUR 330 in 2024. This upward trajectory is mirrored by a surge in betting activity across platforms, with mobile betting growing by 210% and desktop betting increasing by 194%.
Several sports categories saw significant growth in betting volumes in 2024:
- Football – 21%
- Tennis – 136%
- American Football – 650%
- Basketball – 115%
- Table Tennis – 640%
These figures underline the importance of leveraging major sporting events to drive player engagement and optimise revenue. In the list of must-promo activities, SOFTSWISS experts included 24 different sports because the diversity in offering leads to stability in sportsbook operation.
