This update became possible thanks to the seamless integration between the SOFTSWISS Game Aggregator and the Jackpot Aggregator. Now, clients in the Game Aggregator’s back office can easily set up jackpot campaigns with the most popular types of games, delivering the best experience to different player categories.
According to internal SOFTSWISS research, the engagement solution Jackpot Aggregator positively impacts casino metrics. Within the first month after a jackpot drop, the average Bet Count increases by 40%, while the average Bet Sum grows by 68%.
By making crash and live games eligible for jackpots, SOFTSWISS has provided clients with even more tools to engage users with diverse preferences across different regions. For example, crash games accounted for 3.9% of all games in Latin America in Q2, compared to less than 1% in Europe, highlighting the growing demand for this fast-paced format in specific markets. Crash games are also gaining popularity in South Africa. According to SOFTSWISS data, Aviator by Spribe ranked first in GGR in this region in July-August 2024.