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iGaming Platform Migration Key Learnings For Strategic Boost

  • May 6, 2024


SOFTSWISS shares its key takeaways from several migration cases. These insights are intended to assist operators in navigating the intricacies of strategic migration decisions.

iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISS

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Another common challenge reported by operators is the subpar quality of services offered by software suppliers. In such instances, migrating to alternative software emerges as one of the most effective solutions. However, this transition comes with its own set of challenges that operators must be prepared to address.


iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISS

Pre-Testing for High Traffic Volumes

iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISS

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Pre-testing is essential to ensure that the platform remains stable and performs optimally when live, thereby preventing potential service disruptions that could affect player retention and trust. In a recent migration of over 1 million players, initiated preparations one month before launch, ensuring a smooth transition and mitigating any technical issues related to high traffic volumes.


iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISS

Adapting Game Mechanics and Features

iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISS

Legal and Compliance Issues in Data Migration

The migration process also involves handling user data delicately, which brings up significant legal considerations. Operators must secure consent from users for transferring their data to the new platform. Ensuring compliance with data protection laws is crucial to avoid legal repercussions and to maintain user trust. Transparent communication about how user data will be handled during the migration is necessary to minimise opt-outs and user churn, which can undermine the platform's user base stability.

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Our goal is always to align more closely with our clients' needs and expectations," adds Vitali Matsukevich. "The migration is not just about changing platforms; it’s about providing a robust foundation that supports growth, enhances user satisfaction, and maintains continuity in player experience.


iGaming Platform Migration Key Learnings For Strategic Boost | SOFTSWISSseamlessly transitioned a major operator, with a player base exceeding one million, to its platforms. This comprehensive migration included the SOFTSWISS Casino Platform and the SOFTSWISS Sportsbook. Through meticulous preparation and a thoroughly tested methodology addressing technical, business, and user aspects, the entire platform transition was smoothly executed within a mere five hours.

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