ICE Totally Gaming 2017, the most international event in the world of gaming, is over now. Inspired by the cheerful atmosphere of innovation and progress, SoftSwiss team is back from London with a whole lot of new ideas to implement, leads to process, and partners to work with. It was the 5th ICE for our company, the first one dating back to 2013 where we presented our online casino platform for the first time. A lot has been achieved in the past 5 years and SoftSwiss is no longer a newcomer on the gaming market, but the annual London conference still remains an important milestone for the company. This year’s show was not an exclusion.
ICE 2017- Anniversary for SoftSwiss Gaming Platform | SOFTSWISS gaming sector. While the land-based business still dominated on the exhibition floors, the number of iGaming companies including software providers, game developers, large operators and affiliates grew significantly compared to previous years. This is an inevitable trend which will strengthen in the future as more and more land-based operators and players are realizing the strength and advantages of Internet gaming and are moving online.Another noticeable fact was a great number of new game developers who presented their content at ICE. Among 33 online game providers (which is a lot), at least 10 companies are new names in the industry. This is a positive trend as competition pushes the progress, and we believe the better variety of games offered to players will boost online casino business in general.
ICE 2017- Anniversary for SoftSwiss Gaming Platform | SOFTSWISSMoreover, SoftSwiss CEO Ivan Montik was among the four speakers at “The boom of cryptocurrency gambling” panel at LAC. Not many affiliate marketing specialists have yet adapted their programs and techniques to working with bitcoin, so the main goal of the discussion was demonstrating to them the vivid growth of the cryptocurrency gaming market and show the opportunities it offers to the affiliates. “We had a similar discussion at ICE three years ago and my point was that Bitcoin would become one of the strongest players on the iGaming market, outweighing the traditional payment methods. However, at that time risks and doubts regarding the future of Bitcoin prevailed over my optimistic forecast. In three years which passed, Bitcoin went through ups and downs which made it stronger. With the polished technological base and vivid progress in terms of jurisdictional acceptance, it has strengthened its influence on iGaming and affiliates should view it as a great development opportunity,” stated Ivan Montik.
ICE 2017- Anniversary for SoftSwiss Gaming Platform | SOFTSWISS
