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SOFTSWISS Unveils Affilka's Cohort Analysis for Data-Driven Decisions 

  • February 26, 2025


SOFTSWISS announces the launch of the Cohort Analysis Report within the Affilka Platform. The new feature enhances how operators monitor and evaluate player behaviour.

Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time. 

Operators can configure the report with essential filters, including:

  • Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS Segment players by registration, FTD, or deposit dates.
  • Cohort Size: Group data by day, week, or month.
  • Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS Define the analysis period and how data is grouped.
  • Metrics: Analyse more than 40 performance indicators.
Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS

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“Our goal has always been to empower our partners with actionable insights,” said Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS. “I’m excited to introduce our new Cohort Analysis feature, a game-changer for understanding player behaviour in iGaming. This powerful tool allows operators to track engagement, measure retention, and optimise marketing strategies by analysing player groups over time. With deeper insights into user activity, businesses can make data-driven decisions that enhance player experiences and drive long-term success. We believe this feature will empower our clients with the analytics they need to stay ahead in the competitive iGaming market.”

Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS, comments on the efficiency of the new feature: “The new Cohort Analysis Report has streamlined our traffic analysis by consolidating player activity into one clear, easy-to-read report – especially for CPA sources. This tool helps us quickly spot long-term trends and lower-quality traffic, speeding up our decision-making process. The report's intuitive design and rapid processing have significantly enhanced our overall workflow.” 

Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISSvia the link. 

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