Award-winning Affilka by SOFTSWISS, supporting over 440 brands, introduces a new feature to help present data in an intuitive table format, making it easy to interpret critical insights at a glance. The Cohort Analysis Report groups players based on shared characteristics – such as registration, first-time deposit (FTD), or any deposit date – to provide a detailed view of trends, retention rates, and campaign performance over time.
Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS- Cohort Type: Segment players by registration, FTD, or deposit dates.
- Cohort Size: Group data by day, week, or month.
- Period Range & Size: Define the analysis period and how data is grouped.
- Cohort Analysis Report on Affilka for Data-Driven Insights | SOFTSWISS Analyse more than 40 performance indicators.
Additional filters, including Partner IDs, Brands, and Campaign/Promo IDs, enable further customisation, ensuring users can fine-tune their analysis to meet specific strategic goals. This flexibility allows operators to track retention, evaluate marketing campaigns, and make data-driven decisions, optimising overall performance.