Checklist for Smooth Affiliate Marketing Platform Migration

Checklist for Smooth Affiliate Marketing Platform Migration | SOFTSWISSaffiliate marketing platform to another. Affilka by SOFTSWISS shares tips for a smooth migration process.

Checklist for Smooth Affiliate Marketing Platform Migration | SOFTSWISSsoftware provider. 

Pre-Migration

At this stage, goal setting, data selection and communication issues are of the highest priority. Affilka by SOFTSWISS’ team suggests operators start with:

• Clarifying the desired objectives and outcomes of migration and identifying the key metrics to track before, during, and after the process.
• Determining specific data to migrate, including player and partner history.
• Assigning a dedicated person within its team to streamline communication with platform provider specialists during the migration.

Migration

The primary aspects to address during the migration process include ensuring that all stakeholders are fully informed and aware of the process, preparing mapping files, and configuring the system. At this point, the required steps are: 

• Informing all stakeholders about the migration schedule, timeline and any potential downtime.
• Collecting and formatting all necessary mapping files according to the new platform’s requirements. The data must be clean, accurate, and up-to-date.
• Configuring the new platform Checklist for Smooth Affiliate Marketing Platform Migration | SOFTSWISS, including commission plans and referral links, to ensure that all integrations with other systems function correctly.

Post-Migration

At the post-migration stage, effective communication with affiliates, organisation of training, and post-migration monitoring are imperative for facilitating subsequent operational success. After the migration, Affilka by SOFTSWISS’ experts recommend the following:

• Notifying affiliates about the migration. This allows them to update their referral links promptly, minimising the need for additional player migrations later.
• Offering training sessions for affiliates and operator personnel on using the new platform and providing comprehensive guides and information resources, which can facilitate further operations.
• Monitoring the system for any post-migration issues and gathering feedback from affiliates and staff. These actions can help identify the areas for improvement.

Implementing these steps will help ensure a successful migration, minimising disruptions and maximising the benefits of the new system.