Rubens Barrichello to Open SiGMA Americas 2025 with a Keynote Speech

April 1, 2025

Rubens Barrichello to Open SiGMA Americas 2025 | SOFTSWISS

In his keynote, Barrichello will share insights that bridge his personal racing journey with the opportunities presented by SOFTSWISS. The speech will also cover the cultural and human elements of doing business in Latin America, and the importance of timing, connections, and adaptability to achieve long-term success in this booming market.

Latin America is a unique region filled with pure energy, emotion, and drive. The iGaming industry here is moving so fast, that for me it’s like stepping into a new race. But instead of cars, it’s technology, competition, and innovation pushing the progress forward, just like in Formula 1. I can’t wait to speak at the SiGMA Americas Summit and share what it takes to grow business on this continent.

Rubens Barrichello

Non-Executive Director in Latin America at SOFTSWISS

Barrichello’s active public engagement highlights SOFTSWISS’ strategic expansion into Latin America, one of the fastest-growing iGaming markets in the world. The company has already established itself in the region through certification in Brazil and Peru for its Game Aggregator and Jackpot Aggregator. In addition, SOFTSWISS recently partnered with rising talent Eduardo Barrichello for the 2025 FIA World Endurance Championship.

Rubens Barrichello will also join the SOFTSWISS team at Rubens Barrichello to Open SiGMA Americas 2025 | SOFTSWISS, where attendees can book meetings and explore how SOFTSWISS helps partners drive success across Latin America.

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