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Top Affiliate Tracking Software: Tools for iGaming Businesses

  • Updated: July 17, 2024


Is your affiliate marketing software working as hard as you are? The right platform can be a powerhouse for your iGaming business, driving growth and boosting your bottom line – but, what is the best affiliate software?

In this article, we take an impartial look at three leading affiliate management and tracking platforms: Income Access, NetRefer, and Affilka by SOFTSWISS. 

We’ll delve into their unique features, pricing structures, and overall benefits, so you can choose the platform that truly empowers your affiliate marketing strategy. Whether you’re looking for the best affiliate program software with seamless integration, robust tracking capabilities, or a cost-effective solution tailored to your needs as an online casino or sportsbook operator, you’ll find the insights you need right here.

Firstly, Why is Affiliate Management Software Important in IGaming?

Affiliate management software is the linchpin of successful iGaming affiliate programs. It’s a comprehensive toolkit that empowers operators to effectively track, manage, and optimise their affiliate marketing activities, all whilst ensuring they meet all regulatory requirements.

In a nutshell, the best affiliate management software is one that acts as a command centre for your affiliate programme. It provides a streamlined platform for recruiting and onboarding affiliates, monitoring their performance, tracking conversions, managing commissions, and generating insightful reports. This centralised control boosts operational efficiency and fuels growth by enabling operators to identify top-performing affiliates, optimise campaigns, and make data-driven decisions.

Understanding Affiliate Management Software

Affiliate management and tracking software is the engine that powers your iGaming affiliate program. It’s a comprehensive toolbox designed to streamline and automate every aspect of your affiliate partnerships, from recruitment and onboarding to tracking, reporting, and payments. This powerful software equips you with the tools you need to build a thriving network of affiliates who drive valuable traffic and revenue to your iGaming platform.

With features like precise tracking of referrals, seamless integration with your existing systems, and customisable commission structures, you can easily manage your affiliate relationships and incentivise top performers. You’ll also gain valuable insights from detailed reports and analytics, empowering you to make data-driven decisions that optimise your campaigns and maximise your return on investment (ROI).

 

Cómo crear un programa de afiliación
affiliate management
How to Create an Affiliate Program
If you’re curious about the ins and outs of building a successful affiliate program, Affilka offers a wealth of resources in their guide on ‘How to Create an Affiliate Program’.


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Emerging Trends in Affiliate Management

The iGaming sector never stands still, and neither does the technology that supports it. Affiliate management software is evolving rapidly, with new trends constantly shaping the future of how operators manage their partnerships through:

These trends are changing the game for iGaming businesses and their affiliate programmes. With these powerful tools, operators can build stronger, more profitable partnerships, even in the most competitive local markets.

emerging trends in the best affiliate management software

Dealing With Regulatory Restrictions

Regulations in iGaming are a constant juggling act, often becoming tighter and more complex as the sector matures. These rules directly impact how you promote your brand, making compliance a top priority.

In this kind of climate, strong affiliate partnerships are more important than ever. Affiliates can help you reach new audiences and drive traffic to your platform while staying within the legal boundaries. But managing these partnerships and ensuring compliance can be a challenge.

This is where affiliate management software steps in as your compliance ‘co-pilot’. It equips you with powerful tools to navigate the regulatory maze, mitigate risks, and build sustainable, compliant partnerships.

Key Compliance Features in Affiliate Management Software

With the right affiliate management software, you can confidently navigate the complexity of iGaming regulations, ensuring your affiliate program is both ethical and effective.


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Comparing the Main Players in Top Affiliate Software

As mentioned earlier, affiliate management software is crucial for iGaming operators, enabling them to manage, track, and optimise their affiliate marketing activities effectively. 

To help you choose the right platform, we’ve compared three of the best software affiliate programs: Income Access, NetRefer, and Affilka by SOFTSWISS. This comparison highlights their roles and unique features, providing a comprehensive overview, specifically for iGaming operators.

Each of these top affiliate tracking software platforms offer unique features and benefits tailored to the needs of iGaming operators. Now, let’s take a closer look at their specifics.

Income Access

Income Access, a subsidiary of Paysafe Group, was founded in 2002 and is headquartered in Montreal, Canada. With over two decades of experience, Income Access has established itself as a leading provider of affiliate management software, particularly within the iGaming industry. The platform is renowned for its robust tracking and reporting capabilities, which have been developed to cater to the complex needs of iGaming operators.

Key Features:

NetRefer

Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Key Features:

Affilka By SOFTSWISS

Affilka, part of the wider SOFTSWISS software ecosystem, was launched in 2018 and has quickly gained recognition for its user-friendly interface and seamless integration capabilities. 

Itself founded in 2009, SOFTSWISS has been a significant player in the iGaming industry, providing comprehensive software solutions for online casino and sportsbook operators. Affilka complements the larger SOFTSWISS product suite, offering a robust affiliate tracking and management platform specifically designed to meet the needs of iGaming operators.

Key Features:

 


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Feature Showdown: Income Access, NetRefer, and Affilka

Before diving into the detailed pricing comparisons, let’s first explore how these platforms compare in terms of core features. Each platform has its unique strengths and capabilities, making them suited to different operational needs. Understanding these features will give you a clearer picture of which software aligns best with your affiliate marketing goals. 

The table below highlights the essential functionalities of Income Access, NetRefer, and Affilka by SOFTSWISS, offering a comprehensive ‘top-down snapshot’ for iGaming operators evaluating their options.

Core Features Comparison
Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS
Feature Income Access NetRefer Affilka by SOFTSWISS
Tracking Capabilities Multi-channel Comprehensive Detailed traffic analysis
Integration Ease High customisation; primarily SFTP, data updated once a day on average Seamless; integrated via API, data updated every 15 minutes nearing real-time reporting
User Interface Less intuitive Complex User-friendly
Innovative Tools Ad serving Customisable reporting Flexible commissions and customisable reporting
Customer Support Ticketing system + billable account managers’ working hours Ticketing system + billable product demos Dedicated account manager support throughout the client's lifetime
Payment Systems Requires own infrastructure Requires own infrastructure Integrated payment systems
Report Customisation Multiple reports Detailed and customisable
Pricing High Moderate
Industry Experience Strong Strong Growing


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Pricing Comparison: Income Access, NetRefer, and Affilka

Understanding the costs associated with each affiliate management platform is crucial for making an informed decision, however simply choosing the cheapest affiliate tracking software based on price alone could be a grave mistake. 

In the following table, we’ve broken down the pricing structures for Income Access, NetRefer, and Affilka by SOFTSWISS, highlighting the key financial considerations for each.

Affiliate Software Pricing Comparison
Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS
Feature/Cost Income Access NetRefer Affilka by SOFTSWISS
Min. Monthly Fee GBP 2,000 (EUR 2,360) or 1-4% of GGR EUR 2,500
Additional Monthly Payments Yes – dependent on chosen extras Yes – dependent on chosen extras Yes – dependent on chosen extras
System Setup Fee 4,500 GBP (EUR 5,300) EUR 750 No setup fee
Comments Significant upfront cost, various additional fees Financials reviewed after one year, potential fee increase. Basic version limited; extra features require additional fees PSP fees apply on payouts via merchant accounts


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Assessing the Tech

When it comes to assessing the technical capabilities of these platforms, several factors come into play, including API capabilities, real-time data processing, and security features.

Income Access 

Income Access primarily relies on SFTP integrations for receiving data from casino or sportsbook platforms, meaning data updates occur once or several times a day, not in real-time. While API integration is also available, it’s worth mentioning that access to the API comes at an additional cost and does not enhance the data update frequency. On top of this, users also need to merge multiple reports manually, which can add complexity to data management. Security features are moderate, relying on third-party services for anti-fraud measures, which might not be as robust as other built-in solutions.

NetRefer

NetRefer is planning to enhance its API capabilities but currently relies heavily on SFTP integrations for data management. This means that data updates are typically once a day or several times a day. The platform is however working on transitioning more operators to API integrations to improve data update frequency. It’s important to note though that NetRefer does not have built-in anti-fraud measures, which may require operators to implement additional security protocols to ensure the integrity of their affiliate programs.

Affilka By SOFTSWISS

Affilka supports multiple export formats, including CSV/XLSX, XML, JSON, API, and versatile postback events, offering versatility in data handling and reporting. Unlike competitors who rely on SFTP, the platform integrates with iGaming platforms via API, providing real-time updates at least once every 15 minutes, ensuring timely, accurate data for operators. Affilka also continuously improves its security measures, including regular consultations with security experts and specific user roles to enhance overall system protection. This commitment to security and user experience makes Affilka a strong contender in the market.

So, What Is the Best Affiliate Tracking Software?

While each of these top affiliate software platforms have their own unique strengths and weaknesses, the best choice will depend on your own specific needs and priorities. 

In general, Affilka stands out for its user-friendly interface, frequent updates, and flexible commission structures. NetRefer and Income Access, on the other hand, offer robust reporting and multi-channel tracking capabilities, respectively, but may require more technical resources and investment.

How to Pick the Right Affiliate Software for Your iGaming Business

With a clear understanding of the strengths and features of the best affiliate marketing tracking software platforms like Income Access, NetRefer, and Affilka, the next step is to determine which one aligns best with your specific business needs. 

In this next section, we’ll cover some essential points to consider before choosing the best affiliate marketing software for you.

Tailoring Features to Fit Your Business

Different iGaming businesses have unique goals and requirements. When selecting affiliate management software, it’s essential to match the features to your own specific operational requirements.

Tracking and Reporting

When it comes to the best affiliate tracking software for your needs, does the platform provide granular tracking of clicks, impressions, conversions, and player behaviour? Can you easily generate custom reports to gain valuable insights into your affiliates’ performance?

Commission Management

Make sure the software supports flexible and customisable commission structures, allowing you to create incentives that align with your business objectives and motivate your affiliates effectively.

Reporting and Analytics

Robust reporting tools are essential for understanding your affiliate program’s performance. Choose software that offers comprehensive analytics to help you make data-driven decisions and optimise your campaigns.

Integration with Existing Systems

Seamless integration with your current iGaming platform, payment gateways, and other essential systems is vital for smooth operations and accurate tracking.

User Interface and Experience

Both operators and affiliates should find the software intuitive and easy to navigate. A user-friendly interface can significantly improve efficiency and user satisfaction.

Multi-Currency and Multi-Language Support

If you operate in multiple regions, ensure the software supports various currencies and languages to cater to a global audience.

Key features to consider in affiliate management software

Gaining a Competitive Edge With the Right Tools

iGaming is a highly competitive sector, and having the right tools can give you an inherent edge over the competition:

By leveraging these advanced features, you can gain a deeper understanding of your audience, build stronger relationships with your affiliates, and ultimately achieve greater success with your affiliate marketing.

Planning for Growth and Scalability

Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

By carefully considering these factors, you can choose affiliate management software that meets your current needs while also supporting your long-term business growth.


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

 Setting Up for Smooth Affiliate Operations

Streamlining your affiliate management software setup can significantly enhance your marketing efforts from day one. To ensure a seamless transition or integration, and to maximise your ROI, consider the following tips:

  1. Map out Your Integration
    Before diving in, create a detailed plan outlining your goals, timeline, and who’s responsible for each step. This will help you stay organised and minimise any hiccups along the way.
  2. Migrate Your Data with Care
    Ensure that all your affiliate information, including performance data and commission structures, is accurately transferred to the new platform. Double-check everything to avoid any surprises down the line.
  3. Empower Your Team
    Provide comprehensive training to your team on the new software’s features and functionality. Encourage them to ask questions and give feedback so everyone is on the same page.
  4. Make It Your Own
    Customise the software to fit your unique business needs. Tweak settings, commission structures, and reporting options to align with your specific goals.
  5. Seamlessly Connect Your Systems
    Make sure the new software plays nicely with your existing tools, like your iGaming platform, payment gateways, and other essential systems.
  6. Test, Test, Test
    Thoroughly test the integration before going live to catch any glitches or issues. This will save you headaches down the road.
  7. Start Small, Then Scale
    Begin with a small group of trusted affiliates and gradually expand as you become more comfortable with the new system.

Tips for a Seamless Software Integration
Integration Steps Strategies for Maximising Returns
Develop a detailed integration plan Offer competitive commission structures
Ensure accurate data migration Use analytics for data-driven decisions
Provide team training Maintain regular affiliate communication
Customise software features Implement robust fraud detection
Ensure system compatibility Automate routine tasks
Conduct thorough testing
Start small, then scale


Choosing the Best Affiliate Software for Your iGaming Business | SOFTSWISS

Key Takeaways

Choosing the right online affiliate software can make a world of difference for your iGaming business. By understanding the unique strengths of platforms like NetRefer, Income Access, and Affilka by SOFTSWISS, you’ll be well-equipped to choose the one that aligns perfectly with your goals. 

Remember, always look for features essential to your operational success, whether it’s robust tracking, seamless integration, or flexible commission structures.

If, after weighing up the options, Affilka seems like the right fit for your affiliate management software needs, learn more about it here or simply reach out for a consultation.

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