Marketing

Builds the brand strategy, creating eye-catching promotional materials, and participating in the development and implementation of the marketing strategy. They analyse market trends and competitive landscape to investigate opportunities for growth and align internal and external communication with SOFTSWISS targets and brand positioning. Additionally, they produce new ideas for branding and marketing communications and manage internal brainstorming meetings and creative sessions.

Digital & Internet Marketing Jobs - Remote Work From Home | SOFTSWISS Careers

Responsible for media planning and control of placements and campaigns promotion in digital channels. The team develops unique digital marketing strategies, launches impactful ads on social media channels, and builds strong working relationships with media partners. They are also responsible for improving website design, UX, traffic, and content, maintaining consistent brand messaging across all platforms, and executing the email marketing strategy, including designing and implementing direct email marketing campaigns and analysing campaign performance for improvements.

Digital & Internet Marketing Jobs - Remote Work From Home | SOFTSWISS Careers

Tracks and analyses the quantitative metrics and indicators of the company's marketing department, with a focus on qualitative measurement. They draw on business-related research and industry knowledge to correctly interpret data and improve performance. The department also focuses on analysing the marketing and sales funnel conversions, competitors, and market trends. They supervise internal research projects and conduct an overall commercial brand analysis. They are responsible for automating and optimising internal reports, ensuring that they are delivered accurately and on time. Additionally, the department is responsible for reporting on employer brand KPIs, tracking the success of initiatives and campaigns aimed at promoting the company as an employer.

Develops and implements strategies to promote the image and reputation of SOFTSWISS as an employer. Increasing brand recognition and attracting prospective employees are their objectives. The department is focused on aligning internal and external communication to increase the loyalty of current and future employees. They are responsible for promoting the employer brand through various channels, including PR, video shoots, social media campaigns, OOH campaigns, and job portals. The department also plays a role in improving internal communication and supports other departments in making internal announcements. Additionally, they organise company meetings and internal promotional campaigns.