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Pavel Kaplunov

Pavel Kaplunov

Head of Content Marketing
Time with SOFTSWISS: 2016 – Present

Prior to joining SOFTSWISS as Business Development Manager in September 2016, Pavel graduated from Minsk State Linguistic University with a bachelor's in Translation and Interpretation with English and Spanish, specialising in Simultaneous Interpretation.

Pavel Kaplunov, Head of Content Marketing | SOFTSWISS

In 2019, Pavel stepped into a PR & Communications position at an IT software development company, where he authored the company’s blog and led the media outreach effort. A year later he returned to SOFTSWISS to become part of its newly formed Marketing Department in the role of Marketing Analyst.

In 2021, Pavel became the Content Marketing Team Lead. He currently oversees a small team of professionals responsible for content management, copywriting, proofreading, editing, localisation, and web design. 

The Content Marketing Team is responsible for producing the plethora of sales enablement materials, videos, case studies, presentations, and reports under the SOFTSWISS banner. 

Since 2024, Pavel proudly holds the position of Head of Content Marketing, continuing to drive innovation and excellence within the company. When he isn’t busy nerding out about grammar or unloading his thoughts into a Jira task, Pavel dabbles in growing his balcony garden, snapping analogue photos, and finding the next ‘gem’ of a film.

Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish
Strategic content planning
Team leadership
Data-driven decision-making
SEO expertise
Project management
Creative copywriting
Spanish

Latest articles

SOFTSWISS VOICES

Hear directly from the minds behind the SOFTSWISS mission. Their thoughts, encapsulated.
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In a sea of content, SOFTSWISS stands as a lighthouse, guiding with clarity and direct value. We carefully craft each word with our readers in mind, ensuring substance in every sentence. Our read is our bond, delivering the finer details and expert insights the iGaming community looks for.
Pavel Kaplunov
Head of Content Marketing

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